Are You Targeting New or Existing Users?

This series explores the six decisions to make when planning software training from the August 2016 article in TD magazine, “All Systems Go”.
 
The third decision is “Are you targeting new or existing users?”

In the case of customer-focused online software training, perhaps a better question is “what is the goal of the training?” Are you using the training for marketing, onboarding, or support for existing customers? The answer may be a combination of two or three answers, and that is where micro-learning and single-sourcing can come in handy for reuse of learning content for different purposes.  
 
The authors of the article discuss the possibility of creating two versions of training for different audiences.  If you break the learning content into the smallest task-based chunk of information, it can be woven into different contexts, depending on the goal.
 
Next time, we’ll discuss the last three decisions from the article.